Backend solutions for television broadcasters is a model or platform to provide web applications and television application developers with a way to link their applications to backend cloud storage. This platform offers features such as push notifications, user management, and integration with social networking services. The backend solutions for television broadcasters provide real-time data and reduces operational cost. It includes virtual collaboration capabilities that facilitate collaboration across organizations, from front end developers to backend IT integration.
The driving factor for backend solutions for television broadcasters market is the increasing need for flexible and technological superiority in television broadcasters. The backend solutions extract the server-side infrastructure. Backend solutions for television provide economical operations. Furthermore, the emergence of new applications and devices and the rapid developments in wireless network infrastructure fuels the market growth. However, the lack of awareness of backend solutions for television broadcasters hampers the growth of the backend solutions for television broadcasters market. Growing popularity of cloud-based backend solutions for television broadcasters is expected to create significant opportunities for the market.
The global backend solutions for television broadcasters market can be categorized based on component, delivery platform, content type, solutions, broadcaster type, and geography. The backend solutions for television broadcasters market can be segmented on the basis of component into cloud-based and service. The service component is further divided into professional services and managed services. Based on the delivery platform, the backend solutions for television broadcasters market can be classified into satellite broadcast, digital terrestrial broadcast, internet protocol television (IPTV), cable television broadcasting, and over the top television (OTT). The cable television broadcast delivery platform is estimated to account for the largest market share in 2018. Cable television broadcasting service providers are planning to provide VoD (video on demand) services to maintain their position in the global market. Additionally, the demand for satellite television broadcasting delivery platform is projected to gain significant market share over the estimated period. However, over the top (OTT) television delivery platform is expected to see high growth during the estimated period. The market can be segregated based on content type into live, recorded, and on-demand content. In terms of solutions, the backend solutions for television broadcasters market can be divided into content management, subscriber management, service management, deployment management, data transformation, database administration, data management, security management, storage management and others. In terms of broadcaster type, the market can be classified into public and private.
Geographically, the global backend solutions for television broadcasters market can be segmented into Europe, Europe, Asia Pacific, Middle East & Africa and South America. North America dominates the market. Moreover, it is expected to expand rapidly during the forecast period. The North America television broadcasters market is dominated by the U.S. with a market share of more than 80%, in terms of revenue, as of 2017. The U.S. is predicted to hold its dominant position throughout the forecast period in the North America market. The European backend solutions for television broadcasters market is estimated to account for significant market share in 2018 due to early adoption and increase in popularity of television. Asia Pacific is anticipated to offer lucrative opportunities for backend solutions for television broadcasters. Cable television broadcasting in Asia Pacific is expected to contribute significantly over the forecast period. The backend solutions for television broadcasters have seen advancement as many electronics and semiconductor companies are developing cost-efficient hardware with higher power, more features, and capabilities.
Key players in the global backend solutions for television broadcasters market focus on launching new software solutions or platforms. For instance, in August 2017, Alpha Networks Inc., a telecommunications equipment company based in Taiwan, China introduced its next-generation platform for television broadcasters. This backend solution features an open content management system (CMS) or customer relationship management (CRM) architecture as a service business model. Moreover, it streamlines subscriber management and the delivery of different service offerings for on-demand and live content delivered over different networks with trouble-free deployment. Other key strategies followed by the vendors in the market are mergers and acquisition and partnerships.