Trends and Factors Shaping Potato Protein Industry Demand Dynamic and New Frontiers

According to the research report, the global potato protein market is expected to expand at a CAGR of 3.60% during the period from 2017 to 2026, the market is projected to reach US$152 bn by the end of the forecast period. Isolated and concentrated potato protein are the main products available in the global market. Among these, the demand for concentrated potato protein is comparatively high, thanks to the high consumption of dietary protein concentrates, and the trend is projected to remain so over the next few years, reports the research study.

Prevalent use of potato in the global food industry has served the dietary needs of generations of consumers.

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Food investigators have explored the nutritive value of potatoes, and these findings have been incorporated by food making companies towards development of specialized potatoes, enriched in key nutrients such as proteins. Functional properties of potato proteins are finding lucrative applications in production of functional foods. Moreover, increasing demand for protein isolates among health-conscious consumers continues to propel the uptake for potato proteins. As more consumers opt for plant-based protein products, companies partaking in the global potato protein market are extending their capacities. New production techniques are replacing the conventional methods of producing potato protein products. In addition, feeding experiments are being carried out to test the edibility and digestibility of potato proteins with distinct mix of nutrients through animal trials.

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Europe to Remain Dominant

On the basis of the geography, the global market for potato protein has been classified into North America, Latin America, Asia Pacific excluding Japan, Japan, Europe, and the Middle East and Africa in this research report. Among these, the market in Europe has acquired the dominance, thanks to the high consumption potato protein. This regional market is expected to remain on the top over the next few years. The presence of a large pool of market players is likely to support this regional market in the years to come. The Middle East and Africa, North America, and Asia Pacific are also expected to witness a significant rise in their respective markets in the years to come, states the research report.

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Rising Demand for Protein-rich Food to Support Market Growth

“The global market for potato protein is benefiting substantially from the rising preference for protein-rich food,” says an analyst at TMR. Going forward, the market is likely to be driven by the notable progress in food technology and innovation over the next few years. However, the high cost associated with the processing of potato protein may hamper the growth of this market in the near future, states the research report.

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