Fleet Telematics Market – Introduction
Telematics is system of monitoring the movement and location of vehicles by combining GPS i.e. Global Positioning System and on-board diagnostics systems, with which the speed of a vehicle and internal mechanism of the vehicle could be recorded. Fleet telematics systems are mainly adopted by fleet management companies and automobile insurance companies in order to monitor the location and behavior of a vehicle.
The global fleet telematics market refers to the solutions and services adopted for controlling and monitoring a commercial vehicle through a telecommunication device. A FTS i.e. Fleet Telematics System allows information to be exchanged between a vehicle fleet and the central authority, enabling them to keep a track of vehicle diagnostics and location.
Fleet Telematics Market- Competitive Landscape
- In 2014, the General Motors’ venture capital subsidiary i.e. GM Ventures made an equity investment in Telogis, to leverage GM’s OnStar connected vehicle infrastructure and Telogis’ telematics and fleet management solutions together.
- In 2015, Daimler Trucks acquired a share of Zonar Systems Inc. in North America, a leading developer and supplier of telematics and logistics connectivity solutions, later acquired by Continental. The investment led to the growth of fully connected vehicles and data services for truck drivers and operators.
- Volvo invested in Lytx and in Peloton Technology, a fleet telematics startup developing V2X technology used in truck platooning.
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Fleet Telematics Market Dynamics
Changing Regulations for Vehicles across the World to Install Specific Systems Driving Demand for Fleet Telematics
A major impetus for the fleet telematics market are the regulations mandating vehicles to install specific systems in vehicles. For instance, Contran 245 in Brazil has mandated all new vehicles to be fitted with tracking devices to help fight extensive car theft. European countries are working on eCall system, which is expected to use telematics to send immediate help in case of accidents or any other emergency on the road.
Hence, the fleet telematics market is projected to experience decent growth in the coming years due to stringent government regulations in all major developing and developed countries to install telematics.
The impact of adoption of wireless technology in fleet telematics is expected to be high in the near future owing to its benefits such as wide-area coverage, quick access & response, and cost reduction, which help the vendors to increase their efficiency, productivity, and return on investments. Moreover, cost sensitivity among local players is likely to decline, as the average selling price of fleet telematics is expected to decline during the forecast period.
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High Cost of Installation to Hamper the Growth of the Fleet Telematics Market
The main reason why OEMs are hesitating to change their assembly is because the installation cost and a change that has to be made in the vehicle design is fairly expensive. Also, governments releasing new sets of rules for the automobile sector every other day is proving to be a problem for automobile companies as they are unsure about what changes to include and what to ignore.